How To Sell A Blog For $30,000

Last updated on March 24, 2020 by

The very first blogging success I had resulted in an exit for $30K cash, up front. It was a life changing moment.

For others more experienced in this space, you might think… that’s peanuts. And I get that. At my day job, I work with a lot of content businesses that can potentially exit for 8 figures.

So… my tiny $30K exit is nothing in comparison to that.


For me personally, it was one of the greatest achievements in my lifetime. Not only did it prove to me that I can make this blogging thing work, it also paved a clear roadmap in my head of what it is I want to do with my life.

I want to blog. Full-time. Because blogging is an awesome way to earn a living.

How to sell a blog for $30,000

Selling a blog for $30,000 is actually not extremely difficult.

First, you have to understand how the valuation of blogs work.

VALUATION OF BLOG = Monthly income x 30.

So you take whatever you make per month (in profit) and multiply that by 30.

It is not always a 30x multiple, but that has become the average these days. In the past, it used to be something like 15-20x. So valuations of blogs have come a long way, and it’s become much more profitable for bloggers to start blogs.

$30,000 = $1000 x 30.

So to sell a blog for $30,000, you really only need to make $1000/month. Yes, that’s a lot higher than most people have ever grown a blog to. But it’s not a crazy number, right?

A $1000/month blog is not a crazy big business. There are people making $10,000 to $100,000 per month with their blogs. Those are some crazy numbers, and that’s what my next goal of blogging is – to hit this “crazy” number.

Why am I telling you this?

The reason I’m telling you this is because a surprisingly large number of people don’t know how the valuation of blogs works.

When I tell people I sold a blog for $30,000, they don’t think of it as me selling a $1000/month blog. They think of it in terms of the sale price instead of how much it was making when it was sold.

A blog’s value and how much it can be sold for is monthly profits x 30. It’s what makes blogging so profitable. You’re building an asset, not just an income-source.

The blog acts as an income-source on the front end. On the back end, it slowly builds and builds into a large asset due to this multiple that is added on in the event of a sale.

So, hopefully, this article was able to put some perspective on how much more possible it is to build and sell a blog for 5 to 6 figures.

The monthly income you grow it to doesn’t need to be that high in order for it get a high valuation.